The Raise Goal Necessity IQ Matrix explores how to heighten the hunger and motivation you need to accomplish your biggest and boldest goals. Many people don’t achieve their goals simply because they never made it a “necessity.” In other words, they didn’t make the goal an important enough aspect of their life. As a result, they lacked the motivation and desire they needed to work toward that goal consistently for long enough until it was achieved. Working through this map will help you avoid that mistake.

The map specifically goes through how to raise the “necessity” factor of your goals. It breaks down how to do this by serving others, by finding compelling enough reasons to pursue your goal, through modeling excellence, and by making a bold promise to yourself and others.

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Here is a quick breakdown of each branch of the Raise Goal Necessity mind map:

• SERVE OTHERS: Goal necessity is created when what we pursue isn’t just for our benefit but also for the benefit of others. Specifically, for the benefit of the ones we love. The first branch of this map walks you through how to find the hunger and drive you need to pursue a goal for the sake of those you care most about in your life.
• FIND REASONS: Another factor that heightens goal necessity and makes your goals irresistible comes down to one simple word: WHY? Why do you want this goal? Why is it important? Why now? Answering these and other questions outlined on the second branch of the map help you gain the clarity you need to obsessively pursue your goal with urgency, enthusiasm, and passion.
• MODEL EXCELLENCE: Goals become a necessity when we raise our standards of performance. The third branch of this map challenges you to adopt the best practices of excellence. These practices help set new expectations that you must consistently live up to when pursuing your goals. These expectations, subsequently, hold you accountable for maintaining your standards of excellence and performance over the long-run, which raises your goal necessity.
• MAKE: The final branch of this map challenges you to make a bold promise and take a big step toward attaining your goal. When we openly promise ourselves and others, this creates a sense of accountability that raises goal necessity and drives us forward toward its accomplishment.

This map provides a roadmap and framework for raising the necessity of your goals to increase your hunger and drive for goal achievement. Referencing it regularly and committing it to memory will help you to embed these concepts and ideas into your subconscious mind.

A mind map, of course, does this beautifully because it mirrors the synaptic connections made in your brain as you try to establish new habits of thought and behavior. It brings together key concepts and ideas that help your brain to fully integrate and process this information. The brain, subsequently, rewires itself as it attempts to establish new habits of mind. It’s an ideal tool for creating lasting change and transformation.

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