The Revenue Generator IQ Matrix explores key methods for generating more revenue in your business. The mind map breaks down 8 areas with the greatest revenue potential. These areas include generating leads, increasing conversions, introducing an integrated product suite, increasing your prices, increasing payment frequency, acquiring promotional partners, acquiring resellers, and acquiring complementary products. Taking the time to focus on each of these revenue-generating areas will provide your business with the working capital it needs to thrive and grow.

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Here is a quick breakdown of each branch of the Revenue Generator mind map:

• BEGIN: Increasing revenue begins with bringing in more leads and increasing your conversions. Turning leads into sales is one of the key drivers of any business. This first branch breaks down key ideas and questions to help you generate more leads and increase conversions in your business.
• CREATE: Once you’re generating leads while also maximizing your conversions, the next step is to create product tiers. Product tiers can come in the form of an integrated product suite that includes a hierarchy of offerings at varying price points. This second branch helps you brainstorm how to introduce product tiers into your business.
• INCREASE: Having introduced product tiers, it’s time now to look at increasing prices and payment frequency. These are two very effective methods for increasing revenue. This third branch looks at how to justify price increases, and how to build an ongoing membership platform for recurring payments.
• ACQUIRE: Your final step is to acquire promotional partners, sponsors, resellers, and/or complementary products. Each of these areas will help you generate added revenue in your business.

This map provides a roadmap for generating more revenue in your business. Referencing it regularly and committing it to memory will help you to embed these principles into your subconscious mind. Only in this way will you develop optimal habits of mind and patterns of behavior that will transform how you think about this topic.

A mind map, of course, does this beautifully because it mirrors the synaptic connections made in your brain as you try to establish new habits of thought and behavior. It brings together key concepts and ideas that help your brain to fully integrate and process this information. The brain, subsequently, rewires itself as it attempts to establish new habits of mind. It’s an ideal tool for creating lasting change and transformation.

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