The Psychology of Persuasion IQ Matrix explores how to develop your persuasive abilities to better influence people in personal and professional settings. The mind map specifically breaks down the requirements for becoming more persuasive. It highlights key human motivators that we must incorporate into our persuasive messages. It lists down a seven-step process for becoming more persuasive, and explores several laws of persuasion you can incorporate to sway others to your way of thinking. 

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Here is a quick break down of each branch of the Psychology of Persuasion IQ Matrix:

• Personal Persuasion: The first branch of this map breaks down the requirements for becoming more persuasive in a social and professional setting. Specifically, persuasion requires honor, trust, and presence. You also need to learn certain skills to help you grow your persuasive ability.
  
• Human Motivators: The second branch of this map explores the various human motivators that influence our behavior, decisions, and actions throughout the day. Understanding what these motivators are and then using them as part of your persuasive message will help you to better influence people to your way of thinking.
• The 7-Step Persuasion Process: The third branch of this map takes you through a seven-step process you can use to help you become more persuasive while selling your product, service or idea. Use these steps as a guide to help you deliver your persuasive message.
• The Laws of Persuasion: The final branch of this map lists down various laws of persuasion that you can use to entice people to buy your idea and take action toward a desired outcome. These laws were inspired by the work or Robert Cialdini.

Stick with these principles, memorize and incorporate them into your daily persuasive tactics, and you will progressively gain a greater amount of influence over the people who are in the market to buy your product, service or idea. Likewise, you will discover that your influence over your family and friends will grow as well as you apply these principles to your social life.

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