The Law of Social Validation states that we will typically change our perceptions, opinions, and behavior in ways that are consistent with group norms. This effectively means that we subconsciously use other people’s behavior as a guide in establishing the standards for the choices and decisions we make.
This alludes to the fact that every choice and decision you make is in some way influenced by other people’s opinions, standards and expectations. As such your decisions are really never yours alone, but rather a mashup of your thoughts and ideas mixed together with how others have influenced you.
Now of course, the extent of influence that this law has on your choices and decisions will depend on whether you have a preference for object-referral or self-referral.
- Read more: The Laws of Persuasion